MAC and Rihanna Collaboration: RiRi Hearts MAC Collection for 2013 Year: 2013 Launches Feb 20, 2013 February 20, 2013 WWD reports that MAC and Rihanna will be collaborated for four color collections for later on this year.

1. Rihanna Work Video

MAC Cosmetics has yet to disappoint with a collaboration announcement. Straight off the heels of the collection, the brand is teaming up with Barbadian songstress Rihanna for a new collab – but not just one, four. Rihanna (whose birthday is today) debuted the first of four color collections (known as RiRi hearts MAC) herself on this morning announcing that she was a “#MACgirl” and had designing the packaging and products herself. The first collection, RiRi Woo was inspired by (and the lipstick’s famed ability to work on everyone’s skin tone) and will launch in time with one of Rihanna’s concerts, on May 4-5 (and is pictured below).

There will also be a summer collection which will include two more lipsticks and a powder blush. For fall, there will be 16 new products (four new lipsticks and a lipglass version of RiRi Woo) and false lashes. And finally, to round out the year there will be a holiday collection which will include ten items including a nail polish, makeup bag and more lipsticks. As for the packaging, it is a fun rose gold and pink color and decorated with RiRi’s famous “R” sketch. Rihanna has multiple fragrances but this will be her first foray into cosmetics. When it came to cosmetics, Rihanna was hands-on.

“I really got to play,” she told. “There’s so much to choose from, and you can mix different textures with different colors and different greens in different eye shadows. I learned so much about the detail of makeup and what makes things look different. What makes it apply different is really important. Every little detail is important.” She also took special care in creating RiRi Woo, because she wanted it to stand up to the original, Ruby Woo. “It’s difficult to get a red lipstick that beats Ruby Woo because it works with every skin tone. I had so many different samples to choose from and so many different colors underneath – blue, yellow, orange and pink bases.

Rihanna Work Video

And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones.” We for one can’t wait to try out the new collection – and are thrilled to see how this four-part collaboration pans out. What do you guys think of Rihanna and MAC teaming up? Images via WWD.

The first product to hit beauty counters will be a lipstick, called RiRi Woo, inspired by the songstress’ favourite MAC red lippie, the Ruby Woo. The release will coincide with Rihanna’s Diamonds tour concerts in New York on 4th and 5th May, where a pop-up shop will sell the range. A total of four collections will be released throughout 2013, collectively known as RiRi Hearts Mac, which will all feature the signature RiRi Woo lipstick. The summer line will include a further two lippies, a highlighter and a powder blush duo. For autumn, think four lipsticks, an eyeshadow palette and false lashes, and just in time for Christmas, you’ll be able to snap up a 10-piece collection featuring nail varnishes, a cosmetics bag and additional lipsticks. ‘When you think of make-up, the brand that pops into your mind – for something legit – is MAC,’ Rihanna told WWD.

‘Whatever colour you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved make-up, and I always said that if I do it, I want to do it with a credible brand.’. It’s understood that Rihanna has already shot the campaign ads to accompany the autumn and Christmas collections with hot photography duo, Mert Alas and Marcus Piggott, and even roped in her girlfriends to help brainstorm ideas on everything from colours and textures to packaging. She added: ‘I never thought I’d be able to create make-up with such a big brand so quickly at such a young age. It’s kind of sick to even say aloud when I think about it.’ The Rihanna for Mac collection will launch MAC stores and online later this year.